Sales intelligence software (Data enrichment software)
After a lead has been received, the task of the seller is to find out as much information as possible about this lead. The more complex your sales process is, the more information you need. In some cases, you only have one chance to write an email to the right person and you need to have unique information for maximum results.
These kinds of services enrich data from different sources. For example, they can tell you how many people work in this company, how much investment they raised, what their revenue is, what software they use, etc. Before that, you know that the client's name is John and he works for "BestCompany". After using such software, you will know much more information about John than he knows about himself.